Netflix launched on 29 Aug 1997 as a DVD home delivery service which seemed an odd idea at the time. Since then it has expanded massively, mainly due to online streaming content. It now has 44 million users globally, streams to 44 countries and made $4.3 billion in revenue in 2013, up by 20% from the year before.
It has announced plans to spend $3 billion this year on original content, such as the Kevin Spacey, award-winning House of Cards.
The 1997 launch chart has a Virgo Sun Mercury square Pluto, with Sun sextile Mars in Scorpio which in turn squares Uranus Jupiter in Aquarius. So industrious, determined, adventurous, risk-taking. There’s a wedge configuration of Venus in Libra opposition Saturn in Aries trine/sextile Jupiter so self reliant, lucky, global ambitions, a touch over confident or over expansive; and perhaps a Yod of Pluto sextile Uranus inconjunct a Leo Moon which although strained makes sense of a public service with a focal point Moon.
On their natal chart Pluto is conjunct the Jupiter/North Node mid point which is successful; and Mars is conjunct the creative Venus/Pluto midpoint.
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It doesn’t look that great ahead with tr Neptune opposition Sun in 2014/early 2015 and then opposition Mercury in 2015 – so muddled and undermining. Tr Uranus will sextile Jupiter in 2014 which will help; but there’s also considerable pressure on their financial Venus from tr Uranus in 2014 and tr Pluto in 2015.
The 29 May 2002 Netflix IPO chart similarly has pressure on its’ Venus in 2014 from tr Uranus and tr Pluto. Good luck from tr Uranus square Jupiter in 2014; but a push too far perhaps in 2015/16 from tr Pluto opposition Jupiter which coincides with an undermining tr Neptune square the Sun.
That chart natally has a Jupiter inconjunct Pluto so a tendency to over push; and a Sun Saturn trine Neptune which is creative but also prone to misjudgements.
With the dual sign of Gemini Rising, Susan Kelly is quite comfortable wearing two chapeaus: stylish writer and astrologer! For close to two decades, she has commented on trends in fashion, beauty and home décor. Her past fashion and beauty... read more